Диплом: Анализ маркетинговой деятельности организации (на примере ООО "БорисХоф")

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    

Выводы по Главе 3
     
     

-  PR-     -

-       
SMM-
-   
BMW X
-        

          
 
       
 

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ЗАКЛЮЧЕНИЕ
         
            
        

     
         

    
.
   - - 
     
        
     
 Product, Price, Place, Promotion).
      
      
        

 
     


   -    


         
        

76
     

.       
      
    trade-in   
    

     

       
       

      
 -   -     
         

-
       
       


        
      
     
       

     


77
       
      BMW  
           

      BMW 

        
      

      
-        -

Life Style       
 -
 
      

-  PR-     -

-       
SMM-
-  
BMW X
-        

     
            
        
        
      
78
 
 
79
СПИСОК ИСПОЛЬЗОВАННЫХ ИСТОЧНИКОВ
1.    
2.          
 
3.  
 
4.          
 -  4
5.   
6.          
- 
7.         
 270 
8.            
 X          -
 
9.      
  
10.  
 
11. -
 - 
12.  
 
13.           
-  
14.  -
 
80
15.    -        
 
16.       
         2-   
- 
17.        
 
18.      
  
19.   
20.    
2013. 
21.     
         

22.        
 
23.  2-
- 
24.  -
 
25.       
 - 
26.         
      

 - 
27.  -
 
28.   
81
29.        
2014.  
30.            
  
31.  - 14-
  
32.       

33.  -     
-  
34.          
2013.  
35. 
  
36.            
 - 
37.         
 
38.         

39.       
- - 159

40.        
        
 - 166 
41.       
  
42.  .   :    
. .:  , , 2013.  
82
43.       
 - 288

44.        -
2016.  
45.          
 - 
46. 
 - 
47. 
 - 
48.           
2016.  
49.        
  
50.          
 
 
51. 
 2015.  -53
52.       
       
 2013.  -31
53.       
 2015.   -
27
54. 
  2016.  -65
55.      
  2017.  4-43
83
56.         
-center.ru
57.       
  
http://www.grandars.ru/student/marketing/planirovanie-marketinga.html
58.      
http://marketopedia.ru/14-plan-marketinga.html
59.         

60.      
  http://www.grandars.ru/student/marketing/byudzhet-
marketinga.html

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"Анализ интернет-активности конкурентов ( на примере конкурентов "Газпром нефть")
"Бухгалтерский учёт и аудит расчётов с подотчётними лицами в организации на примере ООО "ЛОЦ 10""
«Психологическое сопровождение персонала в организации на примере ООО «Крокус»
Cовершенствование деловой оценки персонала в организации (на примере ООО "Даймонд кейтеринг развитие")
IPO - инструмент финансирования деятельности организации. На примере ПАО «Нефтяная компания «Лукойл»
PR как средство продвижения организации (на примере ПАО "Тамбовский завод "Комсомолец им. Н.С. Артемова")
PR-коммуникации в сфере общественного питания (на примере кафе-кондитерской «Cream Cheese»)
SMM как средство повышения эффективности работы учреждений социокультурной сферы (на примере Малого театра)