Диплом: Стратегический анализ конкурентоспособности корпорации (на примере Адиюх Пэлас)

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         
  
;      


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
       
,     ,
       
      
       

-
      
         


         

      
         

 






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  
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


         
       
  
    

      


       

       

          
- SWOT-
13
       
        
      

 
       
 
           
      

13


- 
- 
23
   -   

  
        
 
 
      



 :
1) ;
2)    ;
3
      

4      
       

          
     
 
      

      
       
       
        
       

24
     

        
        
        
       

      

      

       

.
1.3. Понятие, виды конкурентоспособности корпорации
       

  

1) 
2) 
.
    
        -

     
        

25

14

    -    

      



      -  

       
    

1) -

2) -       

         
-    
-- 
        


     
      
 
         
    
          
14

 2007. - -  107.
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       
       
           
         

       


15
        
     
       
      
       
       

  
         


      -
        

-
     - 
  -    
  
  

 





  
 


   

 
  


15

 2007. - -  107.
27

 
- 
 
  










  

 


. 
 
  





 


  
   
 




















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




 

 




  

  
 







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


































 







  






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

 




.





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

 
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

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
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 
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 
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 

, 

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
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.
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 
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(EMEA). 

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-
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.
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



  


36






: 

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, 
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  
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,
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.
2. 

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 
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,
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, 
  
 5
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 
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.
3. 
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:
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;
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 (i = 1, 2...., n),  
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(j = 1, 2...., m);
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:
(1)

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 х۬
ij
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:
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:
(2)


 R
j
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; 
1
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2
,.. .Х۬
n
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;
37
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









. 















 



 







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
  








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
 







 


















, 





















.






 







, 

 









 






 







 
 

















, 
  












 




 







 










,


























.).
4. 










































, 











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






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 
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
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 


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




 
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 


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






, 








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
 













:








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 


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
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
 


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
  




 
 

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 




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
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,

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



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 
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



  
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


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



  




 
 

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

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
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
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
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


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

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


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

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


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

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


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












.





 








 








 



















 










 








:
, (3)





 







 









 
 









 









. 






































:
(4)
























:
I

= q
1
a
1
+ q
2
a
2
+ q
3
a
3
(5)





























































:
(6)
I q a
тп i i
i
n
 
1
I
З С
З C
эп
i
i
1 1
0 0
38











 








 
) 










 

 







 















 
 





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

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
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
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
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 




  

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
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
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
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
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



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





























, 
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:


(7)
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 1  
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20
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:
(8)
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.
6. 
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 Grandars.ru 

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:
20
      

 7.  

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