Диплом: Стратегический анализ конкурентоспособности корпорации (на примере Адиюх Пэлас)

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53

1
2
3
4
5
6
7
8



-2450,7
4223
8233,1
6673,7
-172,3
4010,1
195,0



-0,17
0,19
0,21
0,36006
-110,6
0,02
113,3



115
203
205
88
176,5
2
101,0


98
178
179
80
181,6
1
101,0

17
25
26
8
147,1
1
104,0



6000,0
9500,0
11500,0
3500,0
158,3
2000
121,1


   -  -
20142013
2013 2015
   2014     

 72,1%.
        

      

20142013
2015 


   2013     

54

       
      
   2015      2014 


-  -  
     
        2014 
20132015
2014
     
   - 
-2014
20132015 

 
--
-
       

          
         

      
   


      
      
55
       

     -
  -  -
(
  -    -
-2013-2015 



2013
2014
2015
2014/2013
2015/2014
-

-


11231
10586
9541
-645
94,26
-1045
90,13

12369
12005
11001
-364
97,06
-1004
91,64


4233
3895
3157
-338
92,02
-738
81,05


6867
6230
5233
-637
90,72
-997
84,00


4250
3731
3012
-519
87,79
-719
80,73

2459
2250
2041
-209
91,50
-209
90,71


1250
1103
950
-147
88,24
-153
86,13



1785
1612
1129
-173
90,31
-483
70,04

44444
41412
36064
-3032
93,18
-5348
87,09

       
 -  - 
 2013-2015     
      -

   2014      
       
-  - 
-
56
       2014
     
12013
       2014 
2013

 2015     2014-2013 
 
- 
 8,36%.
--
201520142013

    -
-
  -    -
-2013-2015 



2013
2014
2015
2014/2013
2015/2014
1
2
3
4
5
6

25,27
25,56
26,46
0,29
0,89

27,83
28,99
30,50
1,16
1,51

9,52
9,41
8,75
-0,12
-0,65

15,45
15,04
14,51
-0,41
-0,53

9,56
9,01
8,35
-0,55
-0,66

5,53
5,43
5,66
-0,10
0,23

2,81
2,66
2,63
-0,15
-0,03

4,02
3,89
3,13
-0,12
-0,76

100,0
100,0
100,0

57
-
-  - 



2014 2015
     
         2014  
20132015

2014-2015

  -    -
-

2013
2014
2015
-

-

-

1
2
3
4
5
6
7

2
490
2
400
2
310

2
750
2
705
2
621

1
570
1
509
1
431

1
450
1
376
1
235

8
1090
12
961
12
832

4
650
4
580
4
425

4
250
4
200
4
158

22
4250
26
3731
26
3012

      
20142015
2014
58

      

-
-  -  


      
--
      
         

--
      


2.2. Анализ конкурентной среды гостинично–оздоровительного
комплекса «Адиюх Пэлас»
  -    
       

 




       
59


25
.

       
      
      

       
      
      


       
          
 -
    

     
-     
    

26
.

 

      
       
25
 .     2012  
     - :
, 2012.
26
 -
2011.  
60
          



      
        

  -      
     
-
     

     
       


 


       

        
      
          


 
 
       
61


      
      
        
     


   -
-


       
      
         

   
 -  -
 2).
      

   - 
-
     
 -  -
5).
      -


        
62

-
*  
5 - -
-
      
        
   

 -  -
         
          
      

-
-       

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8
10
Показатель социального
назначения
Функциональные
показатели
Безопасность
Технологичность
Сертификационный
показатель
Гарантия
Новизна услугВсесезонность услуг
Надежность услуг
Комфортабельность
Услуги, направленные на
укрепление здоровья
Разнообразие услуг
Качество сервиса
Гостинично-оздоровительный комплекс "Адиюх-Пэлас"

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