Диплом: Стратегический анализ конкурентоспособности корпорации (на примере Адиюх Пэлас)

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
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
 0 

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
.
40

 
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


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, 
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
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
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), 
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
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.

 
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 
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. 
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
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



.
      
         

      


   -  

       

1.4. Особенности стратегии управления конкурентоспособностью
корпорации

      
 
       
     
       
       
     
41
    

      

      
      

    
21
   




     -,
-      


      
     
 
       
      
       






 
 
   











.









 

 

 



  





:
21
        
 2013. 
327.
43

 



(14)


S
jk
- 






































J-






к۬-








;
D
mjk
 m-















j-









к۬-







;

mjk
















m-
















j-









к۬-







(



a
mjk













1).















k-







:

 

 

, (15)


G
k







































k-







;
jk
















j-









к۬-











jk














1).



















-, 



- 















:
(16)
(17)
(18)


 





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
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1);
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:
(19)

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 
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;
47
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24
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

 





 


























, 





















































- 




































.
       
     
-   - 
-
24
         
 2013.   327.
48
Глава 2. Анализ стратегии управления конкурентоспособностью
корпорации
2.1. Анализ деятельности гостинично-оздоровительного комплекса
«Адиюх Пэлас»
       
     
     

  -  -
      

     


-
              
      

-

     


-  - 
     
      

 
49

        

       -

          -
  -  

--- 
       

-  - -
  
 -     
XII - 
-  - 

 -  - 
      
     

--
        
        
--
 -     SPA-  

  -  -
VIP- 
50


     
-

-
-
VIP- 
 7 
 5 
 3 
 2 
 -  - 

1. 
2. 
3. 
4. 
5. 
6. -
-
7. 
8. 
9. 
10.  -  -


    -
- 4.
51
   - 
-    

      
-
--

         

     

   - 
     



        



      
      


      

       
      

52
  -
-
       



     

   
      

  -  -
      

 
     

    
--
  -     -
-2013-2015 



2014/2013
2015/2014
2013
2014
2015
-

+/-

1
2
3
4
5
6
7
8



14333,3
22334,3
38446,5
8001,0
155,8
16112,2
172,1



16784,0
18111,3
30213,4
1327,3
107,9
12102,1
166,8

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