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Each of the forms of writing listed above has a special layout, structure, style,
and tone. It requires a specialized routine language, brevity of form, and clarity of
argumentation. It also requires a specific degree of formality and appropriate wording.
University students certainly need to learn how to write for professional
purposes. Teaching writing is a difficult task for two basic reasons: (1) secondary
school students generally do not know how to write in a logical, clear, brief, and
structured way, neither do they know how to write in an informative or persuasive way,
and (2) teaching writing for professional purposes is time consuming and needs a lot
of planning, organizing, drafting, and redrafting.
Also, the growing popularity of certificate exams seems to indicate that more
and more students want to have written confirmation of their competence in a given
ESP awarded to them by an external examination board. An increasing number of
corporations require such language certificates from their employees and from job
applicants.
(7) Teaching Sociolinguistic and Pragmatic Competence. The last development
in ESP teaching refers to teaching non-linguistic skills. Good communication skills
require excellent language skills matched with good pragmatic and sociolinguistic
skills. Many of these skills are transferable and can be learned.
Professionals usually need good interpersonal skills, business and managerial
skills, analytical skills, persuasion skills as well as specific micro-skills. In business
these micro-skills are extremely important and can have far-reaching consequences for
professional performance; due to those skills one can generate profits for the company
and contribute to its development and growth. They include such micro-skills as e.g.
negotiating, networking, chairing a meeting and participating in one, delivering
business presentations, giving a sales pitch, attending customers, presenting facts and
figures, using visuals, networking, and telephoning.
An enormous growth area in English language teaching has been in the area of
Business English because many students perceive a need for the kind of language
which will allow them to operate in the world of English-medium commerce. Once
again there is specific vocabulary and language events (presenting to colleagues, the