Диплом: Организация и управление рекламной кампанией фирмы (на примере ООО "Доминанта СПБ")

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      


.
15
    
        
  -       

16



17
       

 

        
         
«»);


 
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        
    
      
      
       
15

  
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- 
- 256 c.
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- 
- 538 c.
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 - - 752 c.
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       
«.
19
     
 
-     

        
       

    
       

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       
        

 
        

      
      

1.3. Особенности проведения рекламных кампаний в интернете
        
     
       
19
    -     2017.    
176-        
01.05.2019).
20

  
16

        
        
-
 
         

21
      
4.
Рисунок 4. Этапы проведения рекламных кампаний
22
21

  2-  340

22
        
 /  .
 




-
-






17
        
 
23
       
        
        
        
      
    


24
         
- 
        
      

      

      
      

-
       

      

23
 - -
148 c.
24

    2014.    -     
.
18
     

       
       


      
      



-
25
5 
Рисунок 5. Пример контекстной рекламы
        

25
              
 3-   
19
      
      

      

26
SEO-     
        
         

SEO  

        

27
6  
Рисунок 6. Пример поисковой оптимизации
26
            
 
27
- 2016.   501-
        
30.04.2019).
20
     
          

 SEO      
         

 SEO     

       
 
           

SMM -        
       
      
        

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       ,


 
      

 
      -
        

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 2016.
   -       

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-  
 

        


 
          
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Email-     
        - 
           

      
       
    

      
         
        
 

      

29
- - 752 c.
22
      
 

 , 
      

30
         
       
        

       

 
    

      
       

 
        

      
        
      

        
 
30
- 2017.   
176-179.  
01.05.2019).
23
         

31
      

        
       

-      
       
       


          

       
       

     - 
       
      
     
         

        


31
        
- 2016. - 344 c.

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